A Logo is Worth... About 75 Bucks (posted 30 September 2005)
Just in time for our work on Visual / Verbal projects, Wired Magazine created a fake company and hired six low-cost logo designers to give image to their name.
Wired told the designers that the name of the company is "GenVoyant," a "genetic-testing service that can see into your medical future" with the corporate slogan, "Know. Choose. Thrive."
Here is the first of the six attempts:
The other 5 are below. What do you think of these? How do they communicate (or fail to communicate) GenVoyant's purpose and services? Bonus points for anyone who can be as dead-on snarky as Wired.
Attempt No. 2:
Attempt No. 3:
Attempt No. 4:
Attempt No. 5:
Attempt No. 6:
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