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February 28, 2008
Pickle You, Kumquat!
I don't remember anything about the first Orbit gum ad I saw on TV except that every time the perky British lady said "fabulous!" I nearly wet myself laughing. That lasted for weeks.
Since then, not much new on the gum commercial scene. Until this:
While I was looking for the ad on YouTube, I found something interesting -- 2 different versions of the same ad, each featuring changes in tone and both featuring slight changes in content from the aired version I'd been seeing on TV. Here's the first one I found:
And here's the second:
I love these because I find the word-play to be quite clever. And I'm tickled by the addition of "You hoboken!" at the end. If we assume that the "cleaned-up" words are simple euphemistic replacements, we might guess the secretary is calling the wife a whore. Except that whore doesn't really fit the situation. (That's not to say she might not use the term, just that it doesn't really fit the extremely tight economization constraints a 30-second spot faces. Which means that these words could be anything, and suddenly I'm free to really engage my profane imagination.
Fabulous!
Posted by reparent at February 28, 2008 9:11 AM